eBooks
eBook Fall 2021 Homeowner Survey Results
Last year, as homeowners grappled with the pandemic and shelter-in-place restrictions, the home improvement industry experienced a boom of projects. More than a year into this turbulent time, homeowners are still seeking projects. In our latest survey of more than 6,500 homeowners, we asked what additional projects they plan to pursue over the next 12…
Articles
What to Expect When You Sign Up for Modernize Leads
How will your home improvement business benefit from partnering with a lead generation team? If you are ready to expand your reach and boost your overall revenue, our programs and consulting services could be the right fit for you. Modernize offers a variety of solutions you need to help expand your customer base by helping you reach more homeowners who are ready to hire a contractor like you. There are a variety of ways to invest your marketing budget. For…
Articles
3 Ways to Succeed When Working with Remote Work Clients
As a result of the current pandemic, many homeowners continue to work from home. Because homeowners are spending more time at home, home improvement contractors must thoughtfully adapt to accommodate new challenges on the worksite. One major obstacle that contractors face is getting the job done while clients are working from home during the construction period. Here are a few…
Partners & Tools
Modernize And Hatch Fall 2021 Promotion
Connecting you with qualified homeowners is the first step in growing your business. The second step is ensuring that you’re quickly and effectively communicating with these homeowners to schedule and run appointments. In fact, research shows that you are 7x more likely to set an appointment if you respond to a new lead in the first…
Articles
Four Ways to Attract the Attention of Qualified Gutter Leads
Home improvement contractors will agree that attracting homeowner attention is critical to converting leads into paying customers. To do so, sales and customer service are equally important skills you need to develop. Dialing in the right plan to generate and convert gutter leads will keep your team busy. Simply bringing in a list of leads is not enough to get new contracts into place. As a contractor, you need to…
Articles
3 Ways to Attract Top HVAC Talent
Many owners in the HVAC industry have been facing a worker shortage for years. As a result of the increase in demand and reduced availability of workers, local businesses have difficulty keeping up with homeowner requests. As the owner or manager of an HVAC company, how are you shifting your hiring and onboarding practices to connect with the best talent? Our advice is to…