Articles
3 Ways to Attract Top HVAC Talent
Many owners in the HVAC industry have been facing a worker shortage for years. As a result of the increase in demand and reduced availability of workers, local businesses have difficulty keeping up with homeowner requests. As the owner or manager of an HVAC company, how are you shifting your hiring and onboarding practices to connect with the best talent? Our advice is to…
Articles
Increase Your Sales by Understanding Homeowner’s Needs
Home improvement marketing is more than paying for a few ads and hoping that the right homeowners will see your services. If you want to maximize your marketing budget, then it starts with understanding the homeowner buyer journey. First, getting into a homeowner’s psychology will help you understand why people spend their money on home improvement projects. Then, you…
Articles
How to Improve Your Sales Cycle
Lead generation is the key to success for home improvement businesses. How are you connecting with homeowners who are seeking your services? Whether you have a strategy to generate your leads or use a third-party service, it is essential to have a process in place to convert those leads into paying customers quickly. The ultimate…
Podcast
Entering the New Age of Contractor Marketing with Spencer Powell
On this episode of the Built Better podcast, we’re welcoming Spencer Powell, CEO of Builder Funnel. Spencer Powell has been the leading force in changing the traditional contractor marketing into a new and more effective way: Digital Marketing. We are going to talk with Spencer on the importance of digital marketing, and why it is…
Articles
How to Develop a Strong PPC Campaign
Digital marketing is one of the most effective ways to spread brand awareness and help you convert leads to paying customers. Not only does an online marketing campaign help more homeowners find your contracting business, but you can maintain an edge over the competition by showing why your services are the right choice. An effective…
Articles
How Technology is Changing the Home Improvement Industry
As more and more homeowners are going online to find their contractors, home improvement businesses must stay with the “technology trends” in the home improvement industry. In a previous article, we discussed the need to embrace digital marketing to improve your business. Now, we are building on this concept to help you see the logistical side. You will see that integrating…