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Articles

Homeowner Project Plans for Interior Remodeling

With a deeper understanding of homeowner project plans for 2021, you can better adjust your marketing and services to match the current demand. Interior remodelers are facing incredible opportunities for growth this year. Homeowners are ready to upgrade their homes, creating an unprecedented level of demand in the industry.  At Modernize, we connect homeowners with qualified contractors to meet these needs. Each year, we survey homeowners to gain…

Articles

Homeowner Insights: Research and Planning in 2021

Homeowners are ready to hire contractors, so you need to be prepared to provide the services they are looking for. As a business owner, are you taking advantage of the recent increase in growth opportunities?    One of the best ways to maximize your efforts is by learning about the latest trends in homeowner insights within the last few months.    We are pleased to be sharing information about how homeowners…

Roofer at work on new house, close-up

Articles

How to Alleviate Stress for Homeowners Starting a Roofing Project

Getting started with a roofing project is often an overwhelming experience for many homeowners. Once homeowners have begun investing in a new roof project, they often need valuable resources to understand pricing, timelines, roofing styles, and more.  How are you adjusting your sales process to address the common concerns for homeowners? Understanding the stresses of starting a roofing…

Podcast

How to Manage Lead Sources and Turn Converted Leads to Sales

Join us for an inside view of Jacuzzi and their efforts to implement digital marketing in the home improvement ecosystem. We will be talking with Dave Azer, VP of Marketing, along with Camille Davis, and how their combined efforts have led them to be the top training program for dealers in achieving their goals with…

Articles

Exploring the Pandemic’s Impact on Homeowner Project Preferences

It is no surprise that the impact of the COVID-19 pandemic affected both business owners and consumers. Understanding these trends is critical to helping your business stay relevant amidst the fluctuations occurring nationwide – and around the world.  As a professional contractor or remodeler, how are you serving prospective homeowners and keeping up with the latest trends? Every year at Modernize, we…

Articles

Are Leads Costing More Because of the Labor Shortage?

The current labor shortage has been an unfortunate ongoing issue. This is even more apparent with the arrival of COVID. With the arrival of COVID-19, the home improvement industry has witnessed many obstacles, one of which is the cost of leads. Even if your home improvement company has sufficient workers on the payroll, you will…

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