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Articles
Optimizing Home Improvement and Services Marketing Cost, NSLI, and ROAS in 2026
The home services industry in 2026 is no longer about who can spend the most on Google Local Services Ads. We have entered an era of “The Great Preservation.” While...
Podcast
The Aging in Place BOOM: QMedic
On this episode of the Built Better podcast, we’re welcoming Medical Alert pro, Sombit Mishra, CEO & Founder of QMedic, to take a closer look into the Aging in Place...
Articles
How to Maintain Employee Retention During a Labor Shortage
Does your business have access to sufficient labor to support current and future growth? A shortage of employees often contributes to a bottleneck that can hinder expansion efforts. Hiring new employees is the obvious priority, but do...
Articles
Three Powerhouse Apps to Help You Grow Your Contracting Business
Are you leveraging technology to help your business grow? If you want to maintain an edge over the competition in the home contracting industry, you must look for innovative solutions to use within your business, like apps and/or software. Using...
Articles
3 Branding Strategies to Improve Your Gutter Business
In order to grow your gutter business, you will need to see increased profitability year over year. Most business owners know that they need to invest in marketing, but the question quickly arises: where do I start? As you...
Articles
How to Leverage Your Home Improvement Leads to Close More Deals
As a business owner, you know that the success of your business starts with the quality of your leads. Ultimately, your profits increase when you are closing more deals and hitting...