Articles
Contractor Apprenticeships: Appealing to a Younger Generation
As demand in the home improvement industry rises, contractors face new challenges to deliver quality, timely results to a growing customer list. Is your contracting business ready to take advantage of all the new opportunities that are flooding the industry? The key to keeping up with demand is to ensure that you have a reliable workforce. Currently, the labor shortage is…
Articles
How to Effectively Work with Subcontractors
Focusing on customer satisfaction is a top priority in any home improvement business. When you have happy homeowners, then your business thrives. Not only does it feel good to make your customers happy, but these positive outcomes result in good reviews, referrals, and repeat business. One critical factor in ensuring your customers are thrilled with their services is to…
Articles
How to Drive More Sales with Tax Incentives
Homeowners that have a high interest in home improvement projects often look for a balance between quality and value. As fall is approaching, home improvement contractors need to connect with people who want to invest in new projects. Now is the time to dial in your home improvement sales pitch, so you are ready to…
Articles
Optimizing Home Improvement and Services Marketing Cost, NSLI, and ROAS in 2026
The home services industry in 2026 is no longer about who can spend the most on Google Local Services Ads. We have entered an era of “The Great Preservation.” While the early 2020s were defined by a massive boom in equipment replacements and new installations, 2026 is defined by maintenance, efficiency updates, and system longevity.…
Podcast
The Aging in Place BOOM: QMedic
On this episode of the Built Better podcast, we’re welcoming Medical Alert pro, Sombit Mishra, CEO & Founder of QMedic, to take a closer look into the Aging in Place demographic, the opportunities that are coming forth, and the ability to use partners as a way of growing your business. QMedic is a 24/7 proactive…
Articles
How to Maintain Employee Retention During a Labor Shortage
Does your business have access to sufficient labor to support current and future growth? A shortage of employees often contributes to a bottleneck that can hinder expansion efforts. Hiring new employees is the obvious priority, but do not overlook the importance of combatting a labor shortage by focusing on employee retention. When you maintain a good team, it reduces your need to…