Articles
Are Leads Costing More Because of the Labor Shortage?
The current labor shortage has been an unfortunate ongoing issue. This is even more apparent with the arrival of COVID. With the arrival of COVID-19, the home improvement industry has witnessed many obstacles, one of which is the cost of leads. Even if your home improvement company has sufficient workers on the payroll, you will…
Articles
How to Address Homeowner Pain Points for Bathroom Remodeling
Do you notice the same conversation themes coming up when consulting with homeowners about bathroom remodeling projects? As you identify these patterns and common talking points, pay attention to the frequently asked questions from homeowners. Doing so will better help you provide answers that help homeowners move forward with their projects. When you come prepared to each appointment with a list…
Articles
Modernize Home Services: A Great Investment to Boost Your ROI
Running a successful contracting business requires a delicate balance between serving current customers and investing in home improvement lead generation to bring in new clients. As your team delivers on current projects, it is essential to make sure you are stacking the pipeline to optimize workflow in the coming weeks and months. Marketing costs are a part of doing business, and you can optimize your results through…
Podcast
2021 Homeowner Insights with Modernize’s Cassie Morien
In today’s episode of Modernize’s Built Better podcast, we’re diving into our latest homeowner surveys and discussing the dynamic shift in homeowner project preferences and pain points. We will explore how homeowners are preparing and budgeting for their upcoming projects and finding their preferred professional. With us today to discuss these findings is Cassie Morien,…
Podcast
Creating An Impactful Customer Experience with Medical Guardian
On today’s episode of the Built Better podcast, we’re diving deeper into the aging in place demographic by featuring a leader in the medical alert & home services industry, Medical Guardian. Matthew Guerrieri, CMO of Medical Guardian & Philadelphia Business Journal 40 under 40 nominee, expands on how you should think about personas differently, how…
Articles
Drive Sales: Educate on the Benefits of Solar Batteries
With years of experience in the solar industry, you know that an effective sales pitch needs to change to match a homeowner’s current needs and desires. What strategies are you using this year to connect with potential customers who are seeking your services? Looking at the latest trends in the solar industry in 2021 will help you dial in on the most effective talking…