Articles
How to Maintain Employee Retention During a Labor Shortage
Does your business have access to sufficient labor to support current and future growth? A shortage of employees often contributes to a bottleneck that can hinder expansion efforts. Hiring new employees is the obvious priority, but do not overlook the importance of combatting a labor shortage by focusing on employee retention. When you maintain a good team, it reduces your need to…
Articles
Three Powerhouse Apps to Help You Grow Your Contracting Business
Are you leveraging technology to help your business grow? If you want to maintain an edge over the competition in the home contracting industry, you must look for innovative solutions to use within your business, like apps and/or software. Using new and powerful apps to help you run your home improvement business makes it easier for you to focus on what you do best: delivering…
Articles
3 Branding Strategies to Improve Your Gutter Business
In order to grow your gutter business, you will need to see increased profitability year over year. Most business owners know that they need to invest in marketing, but the question quickly arises: where do I start? As you are exploring traditional and digital marketing channels, do not underestimate the foundation of every successful campaign: creating a solid brand for your company. Follow these gutter brand strategies…
Articles
How to Leverage Your Home Improvement Leads to Close More Deals
As a business owner, you know that the success of your business starts with the quality of your leads. Ultimately, your profits increase when you are closing more deals and hitting sales goals. If you are looking for solutions to improve close rates and sales numbers, then take a step back to evaluate how your team…
eBooks
eBook: 2021 Modernize Annual Homeowner Sentiment Report
Each year, Modernize Home Services surveys thousands of U.S. homeowners to better understand their project preferences and pain points. Our homeowner sentiment survey is an ongoing, long-term study of how homeowners research and evaluate home improvement projects. Our study explores how homeowners prepare for their upcoming projects, budget, find and select their preferred professional, and…
Articles
Best Practices for Business Social Media Advertising
Are you leveraging social media to bring in quality leads for your home improvement business? Social media puts your message in front of interested buyers, helping you connect with people ready for your services. With a wide variety of options for advertising your business, why prioritize social media in your budget? Social platforms have become an undeniable part…