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Articles
How Qualified Are Modernize Leads?
Lead generation is a vital part of any contractor’s growth strategy, but paying for leads that have no prospect of requesting a quote or…
Articles
Maintain Profitability While Scaling Your Business
Solar Power International 2019 has wrapped up, and we are all settling back into our daily grind armed with the new information and…
Articles
Q2 Homeowner Sentiment Survey
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In…
Articles
How Roofing Contractors Can Handle the Shortage of Quality Workers in 2021
For nearly a decade now, the roofing industry has experienced a significant shortage in its workforce. After the housing bust in the…
Mining for Gold: What Is an ‘Ideal Customer Profile’ and Why You Want (At Least) One 
One of the most important ways to solidify a regular client pipeline is learning who you want your client to be. It’s really quite…
Articles
10 Ways to Beautify Your Home Improvement Website
Your online presence is one of your most important sales efforts. Don’t neglect it. Whether a potential client heard about you through…
Articles
The Personal (& Professional) Benefits of Handing Off Lead Generation
Home improvement contractors who leave the time-consuming and ever-changing work of lead generation to third parties like Modernize can…
Articles
Top 5 Marketing Misconceptions in the Home Improvement Industry
Contracting businesses are run by people with a variety of skillsets. Some came up the ranks through sales and are natural networkers and…