eBooks
eBook: Homeowner Project Preferences: 2020 Modernize Survey Results
Modernize’s homeowner sentiment survey is an ongoing, long-term study of how homeowners research and evaluate home improvement projects such as window replacement, roofing, solar power, and heating and air conditioning. Our study covers how homeowners’ budget for their improvement projects, how they find and select their preferred contractor, and how they plan to pay for…
Webinars
Webinar: Homeowner Project Preferences Survey Results
Modernize’s homeowner sentiment survey is an ongoing, long-term study of how homeowners research and evaluate home improvement projects such as window replacement, roofing, solar power, and heating and air conditioning. Our study covers how homeowners’ budget for their improvement projects, how they find and select their preferred contractor, and how they plan to pay for…
Articles
Are In‑Person Appointments Back? What Homeowners Say
COVID-19 news and updates change quickly and frequently. Some of the information in this article may soon be out of date. We will do our best to keep details updated during this challenging time. The article below reflects information as of August 3, 2020. At Modernize, we continue to monitor the global COVID-19/Coronavirus outbreak and…
Articles
In an ideal world, your sales team would contact your homeowner leads, and the homeowners interested in your services would reply right back. Easy. Done. Money in the bank. But that is not the reality of the world we live in. People have voicemail at home, at work, and on their cell. It is not…
Articles
The Advantages of Offering Warranties
As a contractor, how do you show customers your commitment to quality work and durability? While the initial results of the project speak for themselves, it is also wise to offer warranty coverage in case anything goes wrong. Contractor warranties not only guarantee the quality of work, but they also provide an opportunity to build…
Articles
[Infographic] Running a Succesful Home Improvement Franchise
The decision to enter the franchise world is an exciting one, and it can prove to be very profitable. An advantage of operating a franchise, rather than a start-up, is that much of the framework is already laid for you. With a franchise, you will be able to avoid many of the costly mistakes that…