How Much Does Empire Today Flooring Cost?

Empire Today Flooring Cost: What to Know

Empire Today uses all-inclusive pricing, which means materials, installation, cleanup, and extras are bundled into one upfront estimate. The company does not list prices online, but customer reports and independent research usually show an average of $10 to $14 per square foot installed. The full range can be anywhere from $1 to $20, depending on the material, room size, and how complex the project is. Empire Today works in 80 markets across the country, has 40 national hubs, and completes more than 19,000 projects each year. They offer free in-home consultations in all service areas, so you can get a personalized, all-in-one estimate before making a decision.

Cost by Flooring Type

Flooring materials have different prices and performance features. The following ranges show typical installed costs with Empire Today, based on what customers have recently reported.

• Carpet: Typically $1 to $10 per square foot installed. Empire offers berber, plush, patterned, frieze, and twist-pile styles, including pet-friendly, stain-resistant, and eco-friendly options. Specialty features generally push pricing toward the higher end of the range.
• Laminate: Usually $2 to $11 per square foot installed. Laminate offers the visual appeal of hardwood at a lower price point. It’s more affordable than hardwood or tile but typically costs more than carpet or vinyl.
• Hardwood: Around $6 to $25 per square foot installed. Real hardwood commands a premium for its durability, refinishability, and long-term home value. Species, finish, and plank width all influence where your project lands in this range.
• Vinyl: Costs between $1 and $12 per square foot installed. Vinyl, including luxury vinyl plank (LVP), is waterproof, durable, and easy to maintain. This makes it a popular mid-range option for kitchens, bathrooms, and busy areas.
• Tile: At $3 to $20 or more per square foot installed, tile is the most labor-intensive choice here. The cost is higher because of the work involved in setting, grouting, and preparing the subfloor. However, tile offers excellent durability and design flexibility, especially in wet areas.

Factors That Affect Empire Today Flooring Costs

The following factors can meaningfully raise or lower your total project cost:

• Room Size: Larger areas require more material and labor. Note that Empire Today has a 500 sq. ft. minimum in most service areas (350 sq. ft. in select markets including Philadelphia, Hartford, New York, Boston, South Hackensack, and Baltimore).
• Installation Complexity: Irregular room shapes, stairs, alcoves, angles, and transitions all add labor time and material needs. Stairs are excluded from most promotional pricing.
• Subfloor Condition: Repairs, leveling, or adding a moisture barrier can increase your total cost and are sometimes not included in the quoted package price. Be sure to ask about this during your estimate.
• Flooring Features: Waterproof cores, pet-resistant finishes, and premium materials increase the base cost.
• Geographic Location: Empire Today serves 80 markets nationwide, and labor rates vary by region. Expect higher totals in major coastal metros.

Empire Today Prices vs. Home Depot

Empire Today’s all-inclusive pricing is usually higher than Home Depot’s average installed cost, but it includes more services from the start. Both companies use subcontracted installers. Home Depot offers financing with its own credit card, while Empire Today uses Wells Fargo Bank for financing. Empire Today does not list itemized prices online.

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What Real Customers Pay: Empire Today Cost Examples

Since Empire Today does not share prices online, real customer reports are some of the best ways to estimate costs. Prices can change a lot depending on the material, the size of the area, how complex the floor is, and any promotions used.

“We chose vinyl creek flooring for about 450 square feet. The installers have a lot of heavy stuff to move (which is in the total cost) plus carpet removal plus install. Second floor of a condo. Everything came over a little $7k.” (Reddit)

“… Installed in 2 days — 3 rooms, 3 walk-in closets, 2 small closets and stairs, all upstairs, 900 sq ft total. $11k.” (Reddit)

One homeowner documented their experience in detail on a personal blog:

“Empire won’t give out any pricing information over the phone or online, so it’s difficult to know what to expect. For our ~600 sq ft upstairs + the stairs, the carpet, padding, and installation the total came to ~$3,400. We did get a few discounts, like the referral and installing mid-week. For the laminate we took advantage of their buy one room get one for $50 (product only discount). For ~350 sq ft, laminate, padding, quarter round trim, and installation the total came to ~$3,500.” (Periodically Creative)

Since Empire Today does not share prices online, real customer reports are some of the best ways to estimate costs. Prices can change a lot depending on the material, the size of the area, how complex the floor is, and any promotions used.

Ways to Save on Empire Today Flooring

Financing Options

Empire Today offers two financing plans through the Empire Today credit card, issued by Wells Fargo Bank, N.A., subject to credit approval:

• 12-Month No Interest Plan: No interest if the full balance is paid within 12 months. If the balance is not paid in full by the end of the promotional period, interest is charged to your account from the original purchase date at the standard APR for purchases. Making only the minimum monthly payment each month will not pay off the balance before the promotional period ends.
• 48-Month Installment Plan: A special rate of 11.99% APR with 48 equal monthly payments. On a $2,000 purchase, this works out to approximately $54/month, with a total repayment of $2,520.

Important: For new accounts, the standard APR for purchases is 28.99%. This rate applies if you carry other balances on the card, miss a payment, or if you do not pay the full balance within the 12-month promotional period. Financing terms are accurate as of January 1, 2026 and may change. Check current offers during your in-home consultation or call 1-800-431-5921.

Current Promotions

Empire Today often has limited-time promotions. In spring 2026, you can get up to 75% off certain hardwood and tile styles, and 50% off select carpet, vinyl, and laminate styles (offer ends June 1, 2026). The discount applies to the product when you pay the regular price for installation, padding, and materials. Promotions require a 500 sq. ft. minimum, do not include stairs or previous purchases, and may change. Visit empiretoday.com or ask during your estimate for the latest offers.

Low Price Guarantee

Empire Today will beat a competitor’s written estimate, but there are specific terms. You need to provide a written estimate on a licensed competitor’s letterhead that lists the product name, price, weight, style type, fiber content, thickness, plank width, and an itemized list of warranties and services. You must submit your request within 30 days of placing your order and at least one business day before installation. Empire will not match financing offers, rebates, clearance prices, or installation specials.

Referral Program

Refer a friend or family member and your referral receives $350 off their order. You can earn Amazon gift cards through referrals, up to $1,000 per year.

Warranty

Empire Today offers a one-year installation warranty on all products, which is shorter than many other companies in the industry. Product warranties depend on the flooring type and brand. Some hardwood options have a 24-year warranty, and some carpets come with 10-year coverage for wear, stains, and soiling. Check the specific warranty for each product on Empire Today’s website before you buy.

What’s Included in Empire Today’s All-Inclusive Quote

Empire’s bundled estimate typically covers:

• A free in-home consultation and room measurement
• Professional installation by local independent contractors
• Moving of standard furniture before and after installation (you are responsible for small, fragile, or specialty items)
• Removal and disposal of old flooring
• New underlayment or padding appropriate to the flooring type
• New trim and thresholds to complete each room
• Post-installation cleanup

Keep in mind that subfloor repairs and floor preparation may be quoted separately. Make sure you know what is included and what is not before you sign.

Is Empire Today Worth the Cost?

Empire Today’s all-inclusive pricing, usually $10 to $14 per square foot installed, reflects the convenience of a bundled, single-vendor experience. You get one consultation, one quote, and one installation crew, often available as soon as the next day. For homeowners who prefer not to coordinate between a flooring store and a separate installer, this convenience can be valuable.

It’s important to understand the tradeoffs. Empire Today does not share itemized pricing, so it can be hard to tell if you are paying a fair price for materials compared to labor. Installations are done by independent contractors, not employees, which can lead to differences in quality depending on the area. The one-year installation warranty is also shorter than what many independent flooring retailers provide. Getting a competing estimate before your Empire consultation, or at least knowing current market rates for your chosen material, helps you decide if the all-inclusive quote is a good value for your project.

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