Webinars
Webinar: Weathering The Off Season
Webinar: Weathering the Off-Season Our home improvement industry thrives nine months out of the year. It is winter that brings a sharp change to homeowners’ project timelines. Because of the costly travel and expenses that accrue during the holidays, homeowners typically pause, cancel, or delay their home projects till the spring. But this year, nothing…
Articles
5 Tips When Sending Appointment Confirmations
Schedule coordination is a critical detail in all industries, but especially for home remodeling contractors when moving from one job site to the next. To stay on track, and on time, with your workday it is essential to have a good appointment scheduling system in place. Not only do you need to keep track of…
Articles
How Confidence Sells in The Home Improvement Industry
Communication with potential clients is more than the words you speak or the numbers in a project estimate. Homeowners often make buying decisions based on their emotions. It is important to evaluate the messages you are conveying during each interaction. When you exude confidence, it helps better position your experience, knowledge, and quality workmanship skills.…
Testimonials
Customer Testimonial: Roofsmith Restoration
Roofsmith Restoration is a roofing and gutters company that services both residential and commercial projects. Launched in 2010, Roofsmith Restoration has created a focus on prioritizing the needs of their customers. Listen to Tatiana Durbin of Roofsmith Restoration explain how partnering with Modernize has increased their appointment set rates. How do we do it? Modernize…
Podcast
Built Better: The Podcast For Home Improvement Contractors
We’re excited to announce the launch of our new podcast, Built Better. Built Better is the podcast designed specifically for home improvement professionals like you. Listen as industry leaders join Dom Pucci and Chris Pallatroni to discuss the hardships, successes, insights, and outcomes of the home improvement industry with the goal of sharing these insights…
Articles
Building Trust After the Estimate
A dynamic first meeting with a homeowner is a promising start to a project, but even a smooth introduction does not mean the customer is ready to immediately sign a contract. After an appointment, it is important to continue to be proactive and build trust with a homeowner, so when they are ready to begin…
Articles
The Advantages of Being a Contractor on Facebook
Social media is an integral part of any online marketing campaign. For contractors, it is important to be proactive with these platforms to help your home improvement business grow. To increase homeowner insight for contractors, we survey our homeowners on a weekly basis to learn more about their home improvement preferences and pain points. Our…
Articles
How to Highlight Your Customer Reviews
The importance of customer referrals for all home improvement contractors cannot be overstated. When you have a steady stream of new leads coming in, your business thrives and you can better plan for projects throughout the year. To increase homeowner insight for contractors, we survey our homeowners on a weekly basis to learn more about…
Testimonials
Customer Testimonial: One Hour Air of DFW
One Hour Air Conditioning & Heating® is one of the nations largest residential HVAC companies and has been servicing the DFW area for over 30 years. Listen to Zac Salgado of One Hour Air DFW explain how partnering with Modernize should be an easy decision for any business ready for growth. How do we do…