Webinars
Partner Webinar: Quarterly Homeowner Behavior Survey (Featuring Leap)
Learn more about the customers you serve. DATA for the win! Understanding homeowner behavior is the key to running your business better. Each quarter, our partner Modernize surveys thousands of homeowners who are requesting contractor quotes on their home improvement projects. They dig into how homeowners learn about their projects, how they think about paying…
Articles
Homeowner Sentiment Survey: 2019
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In 2019, we learned a lot about how homeowners research their projects, how they budget and pay for them, and how they choose a contractor to complete them. A few key findings include: This new study…
Articles
How Qualified Are Modernize Leads?
Lead generation is a vital part of any contractor’s growth strategy, but paying for leads that have no prospect of requesting a quote or demoing can crush your marketing ROI, cost you valuable time and leave you with a headache instead of a new project. Thoroughly vetting candidates to identify qualified leads is the most…
Articles
Maintain Profitability While Scaling Your Business
Solar Power International 2019 has wrapped up, and we are all settling back into our daily grind armed with the new information and partnerships forged in Salt Lake City. If you couldn’t make it out, it should be no surprise that the emergence of solar storage stole the show this year, but for residential solar,…
Articles
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the second quarter of 2019, we learned a lot about how homeowners research their projects, how they budget and pay for them, and how they choose a contractor to complete them. A few key findings…
Articles
What Is an Ideal Customer Profile and Why You Need One
One of the most important ways to solidify a regular client pipeline is learning who you want your client to be. It’s really quite simple: To best pursue clients in the most efficient way, you want to learn what kinds of people they are. That will help you tinker with your marketing efforts so that…
Articles
10 Ways to Beautify Your Home Improvement Website
Your online presence is one of your most important sales efforts. Don’t neglect it. Whether a potential client heard about you through your own lead generation efforts or, better yet, you got referred by one of your own clients, your site is one of the first interactions that person will have with you. Obviously, you…
Articles
The Personal (& Professional) Benefits of Handing Off Lead Generation
Home improvement contractors who leave the time-consuming and ever-changing work of lead generation to third parties like Modernize can finally get around to bigger and better things. To put it simply, it’s very unrealistic for contractors to actually find the time or wherewithal to do everything their company needs doing as it seeks to grow,…
Articles
Top 5 Marketing Misconceptions in the Home Improvement Industry
Contracting businesses are run by people with a variety of skillsets. Some came up the ranks through sales and are natural networkers and comfortable with canvassing. Others started in the trades, and are more comfortable doing the work than selling it. Very few came up through marketing, and as a result, many owners and general…