Articles
The Many Hats Contractors Wear and the Risk of Overload
While homeowners expect your online and social presence to be top notch, they’re ultimately signing up for your expertise in home improvement above all else. To put it simply, it’s very unrealistic for contractors to actually find the time or wherewithal to do everything their company needs doing as it seeks to grow. And in…
Testimonials
Customer Success Video: Woodbridge Home Exteriors
Woodbridge Home Exteriors has been fulfilling homeowners’ exterior home improvement needs in the Texas, Oklahoma, and Kansas area for over 25 years. Their specialty in replacement windows, siding, and doors makes them a perfect fit for Modernize lead generation campaigns. Rebekah Lopez, Marketing Manager, for Woodbridge Home Exteriors took a break from her busy schedule…
Articles
How Contractors Capture Homeowner Data to Improve Marketing
In 2019, the same old approach to home improvement lead generation is not going to cut it. That’s nothing new — and yet research shows contractors do not utilize digital and online information or capabilities to further their business interests. Think about the amount of time we’re all on social media – less than one percent…
Articles
How to Expand Your Digital Footprint to Reach More Homeowners
Data shows that people buying houses today are specifically looking for contractors like you to fulfill a major segment of their purchase: remodeling and home improvement. In the coming decade, Harvard’s Joint Center for Housing Studies projects millennials will be creating 23 million new households. And according to NerdWallet, 75 percent of them think it’s…
Articles
Homeowner Survey Index: Q1 2019
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the first quarter of 2019, we learned a lot about how homeowners research their projects, how they budget and pay for them, and how they choose a contractor to complete them. A few key findings…
Articles
Handling Homeowner Objections to Move Leads Down the Sales Funnel
No matter what kind of sales you’re in, you will always combat objections as you push to drive more leads into customers. Especially in the home improvement industry, homeowners are automatically skeptical before they’ve even had a chance to speak with you. In a perfect world, you receive a homeowner lead, they’re thrilled to meet…
Articles
Driving Lead Conversion with Speed
Are you confident that your company is effectively handling potential customers’ online inquiries? Really think about it. Research shows that most contractors don’t respond fast enough, if at all. Contractors have increasingly turned to the internet to generate sales. Indeed, spending on online advertising aimed at drumming up leads to potential customers soared from $12.5…
Articles
Top 5 Marketing Tips to Get Ahead This Year
Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind? It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months. Here are five tips to get you thinking of…
Articles
Homeowner Survey Index: Q4 2018
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the first half of 2018, we learned a lot about how homeowners choose contractors and why they start their projects. A few key findings included: This new study is part of an ongoing research project.…