Articles
When Your Customer Refuses to Pay: 5 Tips for Damage Control
Maintaining financial stability in any business can be tricky, and many professionals in the home improvement industry struggle to stay afloat. Dealing with customers is equally difficult, since there is only so much you can do to force clients to pay on time – or at all. If you ever come across a customer who…
Articles
The Evolution of Sales in the Home Improvement Industry
To quote a great philosopher, Santayana, “Those who cannot remember the past are condemned to repeat it”. So, take a look through our infographic below and reflect on the history of home improvement companies’ growth attempts. We hope this helps you to avoid making any past mistakes and move into the golden age of digital marketing…
Testimonials
Case Study: Scaling Growth with Sears Home Services
In 2012, Sears Home Services partnered with Modernize to grow their HVAC, windows, and roofing revenue profitably by increasing their digital footprint. In a recent interview, Sears Home Services’ Senior Marketing Manager, Janice Barbosa, and Senior Director of Marketing, Collette Ivanov, discussed the impetus to partner with Modernize. “If you think of Sears in the…
Articles
How a Reliable Lead Source Can Reduce Your Cost Per Action
Cost per action marketing may be a smart way to capture leads from online ads, but it’s a much stronger strategy when you have robust lead verification and closing processes working in your favor. Unfortunately, building internal teams to oversee these kinds of tasks may be burdensome, time-intensive, and expensive. However, a reliable lead source…
Testimonials
Case Study: Uniting Sales & Marketing at Homefix
Modernize has supplied Homefix Custom Remodeling with a steady stream of window leads and roofing leads to feed their revenue goals since 2012. Since then, we’ve been able to increase their lead volume by 78% year-over-year resulting in an outstanding 131% revenue growth. Recently, we sat down with Keith Sinnot, Chief Marketing Officer, and Ryan…
Testimonials
Client Success Video: Sears Home Improvement
Sears Home Services, the nation’s largest repair service provider, is a key constituent of the Sears Holdings brand that has been a mainstay in American homes for more than 100 years. More than seven million homeowners utilize Sears Home Services each year for their HVAC, Windows, Siding, and Roofing installation needs, making them one of…
Articles
Worker Shortage?
Here’s How to Handle It
For nearly a decade now, the construction industry has experienced a significant shortage in its workforce. After the housing bust in the mid-2000s, the availability of a skilled labor force took a sharp nosedive and things have been difficult throughout the industry ever since. In a recent study, 70% of construction firms polled reported having…
Articles
9 Tips to Up Your Appointment Game for a More Likely Sale
Finding new leads as a contractor can be a tricky business. There are many ways you can up your marketing game during the search process, but the best way to secure a sale is by making a great first impression. The first appointment you have with potential leads will set the stage for your business…
Outdoor
Conservation Gardening: 7 Ways to Lower Your Water Footprint
Modern environmental concerns mean today’s gardeners need to consider their water footprint in the backyard. As you’re enjoying your outdoor space, watering container plants, or maintaining your landscaping, here are seven conservation gardening tips to keep in mind. Water-wise gardening isn’t about simply reducing the amount of water you use—it’s a whole garden-initiative. The quality…