Articles
Why Before and After Photos Are So Important and How to Take Yours
A common saying around the restaurant industry is “people eat with their eyes”—that is, people are drawn to meals that look as great as they taste. A similar motto holds true in home remodeling: people buy with their eyes. That means that in order to attract a larger customer base, you have to provide some…
Articles
Infographic:
Exclusive Leads vs. Non-Exclusive Leads
It’s important to keep an open mind when it comes to non-exclusive leads because in our current environment, homeowners are turning to the internet to educate themselves before they are ready to begin a project. That means, they’ve likely had several conversations with your competitor before you’re paying top dollar for their “exclusive” information. We’ve…
Articles
Why Response Time Is So Important for Contractors with New Leads
If you own a home improvement contracting business, you already know how to hustle. But there’s one way you may be letting potential customers down and losing good business: by being too slow to respond to new leads. Online leads are a powerful source of new business, but only if you have follow-through and the…
Articles
Earn Homeowner Trust: Overcome the Top 4 Fears
Most homeowners enjoy small-scale renovations and often complete basic DIY jobs on their own. But when it comes time for a larger project—and hiring a pro to do the work— many homeowners have a number of concerns and fears about the home renovation process. This makes them wary of placing a stranger in charge of their home…
Articles
Mobile Apps Every Contractor Needs in Their Arsenal
If you’re a contractor, you probably don’t spend all that much time at your desk. In fact, you probably have to handle your office work from the seat of your car or a quiet corner of the jobsite most days. That mobility is exactly what makes apps so powerful for modern home improvement professionals. The ability…
Articles
Why Digital Marketing and Lead Generation is Essential for Contractors
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, Solar, Roofing, and Windows companies can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients and get…
Testimonials
Client Success Video: American Exteriors
We sat down with Lance Kaiser, President and CEO of American Exteriors. Historically, American Exteriors would use canvassing as their central method to create new business. They turned to Modernize in 2016 to shift their strategy toward digital marketing and replacement window leads, and have been growing their Windows vertical ever since. Can you tell…
Testimonials
Client Success Video: 1-800-Hansons
Brian Elias, President of 1-800-Hansons, recently spoke about the success he has found in his partnership with Modernize. Hansons is the largest home remodeling company in Michigan and Ohio, focusing on replacement windows, vinyl siding, insulation, gutters, and roofing lead generation. With a dedicated mission to grow their window vertical, the partnership between Hansons and Modernize…
Articles
Infographic: How to Find a Lead Gen Company You Can Trust
It’s not always easy to find a contractor lead generation company that you can trust in the home improvement space. View our infographic to hear why you should choose Modernize instead of those other guys. Created using Visme. An easy-to-use Infographic Maker. Ready to grow your business? Get leads now