Articles
Infographic: Fall in Love with Calling Leads
Calling contractor leads may not always make you swoon, but by following these simple steps you can turn more of your leads into completed projects. Ready to grow your business? Get leads now
Catie Bonner
Explore Catie Bonner's Articles
Articles
Job Management Software: Tips for Choosing the Best for Your Business
Business ownership is all about finding the balance between craftsmanship and technology. The construction industry is no different—many contractors spend more time managing their projects from inside their offices than out on the building site. But technology doesn’t have to be a burden on your business day. It can even help you be more productive…
Testimonials
Client Success Video: Aligning Sales & Marketing at Homefix
Recently, we sat down with Keith Sinnot, Chief Marketing Officer, and Ryan Howie, Senior Vice President of Operations, from Homefix Custom Remodeling (HCR). Modernize has supplied Homefix Custom Remodeling with a steady stream of window leads and roofing lead generation to feed their revenue goals since 2012. Keith proudly admits, “our relationship with Modernize is…
Testimonials
Client Story: Horizon Solar Power Embraces Lead Generation
What is your role with Horizon Solar Power? “My name is Ruben Ugarte, and I’m the Business Development Director for Horizon Solar Power. We’re a residential Solar installer out of Southern California, but we’re serving states nationwide.We’re one of the largest installers in the United States of rooftop and commercial Solar.My goal is to bring…
Articles
Appointment Checklist: 6 Things to Do Before Each Meeting
As a contractor, maintaining your client relationships is one of the most important parts of day-to-day work. From the very first consultation to the final sign-off meeting and everything in between, your client meetings will either make or break your professional relationship. If you want to keep the lines of communication open, clear, and positive, preparation and organization…
Articles
Here’s How to Improve Your Marketing ROI in One Minute or Less
When it comes to owning your own business, profit is king. For your business to succeed, you need to have all your financial ducks in a row in order to adapt your marketing strategy and increase revenue. A marketing strategy that capitalizes on your skill set and the needs of your potential clients will help you…
Articles
How to Find Clients That Make You Want to Swipe Right
Let’s face it: when homeowners and contractors match up, the connection can be the beginning of a beautiful relationship. A healthy contracting business should generate about 50% of its leads from repeat customers or referrals, so it pays to woo your clientele the right way. But developing that kind of client/contractor partnership takes work—and it starts…
Articles
Social Media Success for Your Contracting Business
Most people get into the home improvement or construction business because they like the work. There’s something satisfying about demoing a whole kitchen or bathroom and building a new one in its place. Ironically, though, as your contracting business grows, your work takes on a completely different form. Take marketing, for instance. You may have never…
Articles
8 Ways to Handle Customer Complaints and Improve Your Business
Did you hear the one about the business owner who got into a Facebook flame war with an online reviewer? What about this restaurant owner who overreacted to a review, and then wound up firing his entire staff because, according to him, his “account had been hacked.” While you’re probably not about to launch an all-out verbal…