When it comes to owning your own business, profit is king. For your business to succeed, you need to have all your financial ducks in a row in order to adapt your marketing strategy and increase revenue. A marketing strategy that capitalizes on your skill set and the needs of your potential clients will help you to have the best possible ROI. If you’re not happy with your current profit margins and want to rectify this issue quickly, don’t worry. We’ve come up with 5 super quick ways to improve your marketing ROI.
Measure your current business presence
One of the easiest—and fastest—ways to assess the current state of your business is by doing a bit of data processing. Data analytics measure your online presence and determine which parts of your business are currently and potentially most profitable. Online programs such as Google Analytics measure and report on the following aspects of your websites:
- Total site visits for a given period (day, week, month, etc.)
- Individual page visits
- Where visitors come from geographically
- How your site visitors came to your page—which links they used to get to you
Once you’ve determined the aspects of your online presence that are most and least effective, you can adapt your marketing strategy to more appropriately serve your clients.
Change your pricing structure
If you want to instantly increase your profit margins, the most straightforward solution is to change your pricing plan. The math is simple—charge more, make more. Just remember that raising your prices can affect the amount of leads you get in the long run, so it’s a good idea to implement this kind of change carefully and slowly over time. If you need advice about how much to charge to maximize your profits, you can get advice from other professionals in your field, or use marketing software to calculate the exact statistics.
Automate your services
Many business owners end up spending more time tending to everyday office tasks than working on site, which leaves them less time to spend on the job with clients and social media presence. You can maximize your time with programs and apps that take the stress out of your office tasks and even do them for you, such as:
- Email responders
- Productivity apps
- Management programs and software
- Other marketing software
All of these kinds of web-based programs can be downloaded with the click of a button and will save you hours of precious time and effort during your already busy work week.
Increase your online presence
In order for your business to succeed, an established and current online and social media presence is essential. By maintaining business accounts for a variety of social media sites—such as Facebook, Twitter, and Instagram—and starting your own web page, you can reach far more current and potential leads than with other forms of advertising. If you already have these platforms set up, spend some time updating them with your latest information, deals, and pricing structure. This will take more than a minute, of course, but is well worth the time you spend getting your brand out there. If you want to save even more time now, you can also hire someone to manage your social media accounts for you.
Secure new leads
If, after taking on board the first four options, you want to further increase your ROI, you can enlist the help of professionals to source new leads for you. Lead generation sites can find new leads that are perfect for you, meaning they are:
- Tailored to you and the services you provide
- Ready to go now
- Local to your area
Once you’ve made the decision to increase your new leads and boost your business, simply fill in a brief online form and you will be connected with new leads before you can shut down your computer. It really is that simple!