If you’re an owner of a construction company, you may find the world of marketing a bit intimidating. With more than 85% of all home improvement projecting starting online, it’s more important now than ever to optimize your digital marketing strategy to align with your sales goals. Whether your company handles all marketing campaigns in-house, you utilize a third-party lead generation service, or a mixture of the two, we’ve compiled 3 keys to a healthy Sales & Marketing relationship that will help your team surpass your revenue goals.

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