Articles
5 Steps to Grow Your Hot Tub Business
One interesting down-stream effect of the pandemic is the increased demand for recreational activities at home. Hot tubs, trampolines, playsets, and bikes are items that are growing in demand as families are looking for ways to spend time together while maintaining health and safety. How has your hot tub business changed since COVID-19 started last…
Articles
Generating Revenue From Last Year’s Leads
Now that the New Year has started, many home improvement professionals are refocusing on their marketing efforts for 2021. What strategies are you planning to build for your business this year? Just because 2020 has ended doesn’t mean that you have to start over with your marketing. It’s likely that you have leads from last…
Articles
Why Kitchens Are at the Top of a Homeowners Renovation List
Why do homeowners choose to spend thousands of dollars on kitchen renovations? Whether you’re a sales rep or the owner of a remodeling company, you should be familiar with the motivations of your buyers. Exploring this psychology is an effective way to move from an estimate to a signed contract. Kitchens are popular when homeowners…
Articles
Top 8 Questions a Gutter Installer Should be Ready to Answer
Many homeowners may not know a lot about gutter installation or gutter cleaning services, so it can be common for homeowners to come to the consultation with a long list of questions. As a gutter professional, you can show expertise through your preparation to answer these questions. In fact, you don’t need to wait until…
Articles
Marketing to The Aging in Place Demographic This Winter
Important modifications are needed in the home when a retiree decides they want to age in place instead of moving to assisted living. Remodeling contractors can assist in creating a safe, assistive living space for the aging demographic. Are you prepared with the right marketing strategy to connect with these customers in their golden years?…
Podcast
[Podcast] Built Better: Maximizing the Value of Your Leads: Lightfire Partners
As a home improvement or home services business, maximizing the value of your leads is critical to healthy growth and scalability. Join us as we welcome Michael Griffin, founder of Lightfire Partners, as we discuss the right techniques to drive success with high-volume leads. Lightfire Partners have been an industry leader in home improvement &…