Podcast
Flipping the Script in 2021: Crane Renovation Group
“The millennial generation is aging out. COVID changed this generation, by seeing more relationships, houses being bought, and staying in houses.” – Jim Ziminski, President of Crane Renovation Group Crane Renovation Group, founded in 1947, operates in the residential roofing space as Mr. Roof and Able Roof. Together, they create one of the most respected…
Articles
3 Ways to Help You Improve Home Warranty Leads
Home warranties offer undeniable benefits to home buyers and real estate agents, building in the peace of mind that people need when buying a new home. Even when a buyer finds a home in good condition, unexpected problems can pop up – costing the new home buyer hundreds or thousands of dollars. As a home…
Articles
6 Reasons Lead Generation Grows Your Window Business
Do you need more leads to stay busy in your window installation business? Window contractors have many responsibilities to juggle: on-site work, marketing, invoicing, employee management, and more. If there are not enough hours in the day to get to everything on your to-do list, then it might be time to bring in professional support – like a lead generation service. At…
Articles
7 Ways to Build Homeowner Relationships in a Digital World
COVID-19 has put a halt on building in-person relationships, but that doesn’t mean that your lead generation strategies have to suffer. Home improvement contractors who previously had a strong customer network are often unaware of the techniques they can use to build relationships in an online world. Building homeowner relationships online can be a powerful way…
Articles
Why Online Communities Are Driving Your Remodeling Business
With so many online marketing options, how do you know which methods will result in the best ROI for your remodeling business? The digital world is continually changing, which means that an effective ROI strategy five years ago isn’t likely your best investment today. Instead, business owners in all industries need to explore new and modern marketing…
Podcast
American Standard: Building a Strategy to Shift with The Industry
Join the Built Better podcast featuring Chad Kreutz, VP of Marketing at American Standard, to discuss how his team is identifying the industry shifts and running full force to accelerate and support, both their customers and their contractors. For over 150 years, American Standard has been a leading North American plumbing and building products manufacturer.…