Articles
Tips for Home Improvement Sales Pros: Providing Social Proof
Some may say that the proof is in the pudding, but does that earn you more deals? The truth is, without real-life examples of a job well done, customers may be wary of moving forward with your business for their home improvement projects. Having real-life examples, i.e., social proof, is an essential element to any successful sales process. What Is Social Proof? Social proof is…
Articles
Follow-Up Strategies for Contractors: Text Messaging in 2021
With more homeowners choosing to invest in home improvement projects, it is crucial that you are communicating in the right way. In February 2021, Modernize Home Services surveyed over 18,000 homeowners and found that nearly 40 percent of homeowners prefer text messaging against other forms of communication. As a home improvement contractor, it is essential to communicate with homeowners’ in a way that is most convenient for them. Doing…
Webinars
Webinar: How Bath Fitter of San Diego Increased Their Appointment Set Rate by 5X
It’s no secret that “speed to lead” is the motto when working with lead generation services. In a recent webinar with our partners at Hatch, we welcome Mark Groveman of Bath Fitter San Diego to discuss how they were able to increase their appointment set rate by 5X. What you’ll learn: Ready to grow your…
Articles
How Much Should Your Gutter Leads Cost?
As a contractor, how much are you spending on gutter leads? Regardless of the size of your business, both small and large contractors need to evaluate their return on investment (ROI) to determine the ideal cost of gutter leads before moving forward with a lead generation service. When determining the right cost of gutter leads, it is important to look at…
Articles
6 Ways to Improve Sales–Project Management Collaboration
Do you have a guaranteed system in place for maintaining a strong communication between the various departments in your home improvement business? If you want to optimize your overall business results, it is essential to ensure that multiple departments have clear communication and ongoing collaboration. Start by looking at your home improvement sales and project management collaboration. Getting these two teams to trust each other and work…
Articles
Getting the most out of your Virtual Roofing Trade Shows
The COVID-19 pandemic is changing the way business is done in every industry. Before the pandemic, trade shows were favorably used among roofing businesses as an effective way to generate roofing leads. However, with group restrictions and social distancing requirements, in-person trade shows are no longer a viable solution. Instead of canceling these events, roofing professionals are pivoting their approach and looking for ways…