Enter your ZIP to
find local pros.
Please enter a valid 5 digit zip code

WinChoice USA Review 2025: Windows, Doors, and Roofing Services

Modernize Rating: 4/5

Average Cost: $5,000 - $10,000

Here’s an in-depth review of WinChoice USA, including its services, pricing, customer experiences, and how it compares to other providers.

Our Verdict: WinChoice USA is a solid choice for homeowners in the southern U.S. looking for durable, climate-specific windows, patio doors, and roofing solutions. However, those seeking a wider variety of window styles or nationwide service may want to explore other options.

The Modernize Mission

Modernize maintains homeowner-first editorial integrity, meaning we accept no commissions and no partner links for this review. Our reviews are thoroughly fact-checked by our home improvement experts. Ratings are determined by a sophisticated algorithm to rate brands, including analyses of products, materials, quality, costs, sizes, durability, energy efficiency, and warranties.

WinChoice USA Company Overview

Founded in the 1980s, WinChoice USA is a veteran-owned company with more than 40 years in the home improvement industry and over 200 employees. The company specializes in window and patio door installation throughout the southern and midwestern U.S., including Arkansas, Mississippi, Tennessee, Oklahoma, Texas, Louisiana, Alabama, and Georgia. In addition to windows and doors, WinChoice USA offers roof repair and replacement services, with products designed to withstand the region’s challenging weather conditions.

Winchoice USA Logo

Fast Facts

WinChoice Fast Facts
Best forTop ModelCost InstalledStandout FeatureWarranty
Homeowners in the southern U.S.Elite Series Triple-Pane Windows$1,000 per windowClimate-specific design for storms and hurricanesTransferable Limited Lifetime Warranty

Why We Love WinChoice USA

WinChoice USA combines regional expertise with in-house manufacturing to produce windows that meet the demands of the southern climate. Their coastal window line is engineered for storm resistance, while their energy-efficient designs help keep cooling costs low during long, hot summers. The company’s transferable lifetime warranty also adds long-term value for homeowners and future buyers.

Pros and Cons of WinChoice USA

Pros

  • Diverse Product Range: WinChoice USA not only installs windows but also offers doors, roof replacements, and repairs.
  • In-House Manufacturing: The company manufactures its windows in the U.S.
  • Energy Efficiency: WinChoice USA is committed to innovation with its energy-efficient window technology, providing better insulation and lower energy costs.

Cons

  • Geographical Limitations: WinChoice USA services are available only in the southern states, limiting accessibility for many potential customers.
  • Focus on Metro Areas: Although they primarily service metro areas within those southern states, there are some exceptions to their coverage.
  • Limited Style Options: The company offers only three window styles, which may not meet the needs of all homeowners looking for variety.

What WinChoice USA Offers

Main Services

Customization Options

  • Coastal storm-resistant glass
  • Architectural custom shapes
  • Multiple frame colors and hardware finishes

two people replace window

Top Products from WinChoice USA

  • Elite Series Windows: Triple-pane option with heavy-duty foam master frame and recessed cam locks for durability and style.
  • Coastal Windows: Laminated impact-resistant glass designed for hurricanes and high winds.
  • Executive Series Windows: Solar glass, double-strength panes, and heavy-duty frames for balanced performance and cost.

Regional Focus and Considerations

WinChoice USA’s roofing services are particularly focused on areas that experience extreme weather conditions, such as the southern U.S. and coastal regions. For these areas, WinChoice offers roofing materials designed to withstand high winds, hurricanes, and intense sun exposure.

Asphalt shingles are often the go-to choice in these regions due to their cost-effectiveness and reliability, while more premium materials like slate, wood, and clay shingles are typically offered in regions with milder climates where aesthetic appeal and longevity are prioritized.

WinChoice USA appears to outsource its roofing services to local contractors, rather than performing the installations in-house.

Customer Reviews and Ratings 

Customer feedback for WinChoice USA is mixed, with homeowners pointing out both notable strengths and areas for improvement. Many customers highlight the energy efficiency of the windows, citing noticeable reductions in heating and cooling costs after installation. Homeowners also commend the professionalism and skill of the installation crews, with some noting that projects were completed ahead of schedule. On the other hand, some reviews express concerns over limited style options, which may not meet the needs of those looking for highly customized window designs.

My experience with Win Choice has been excellent, got done earlier than expected, windows installed in one day. Excellent experience. – Better Business Bureau review

We love our new windows! Our experience with the installer was great. Such a nice guy. He was very efficient and meticulous. He did everything perfectly. We really appreciate the craftsmanship of the windows and the expertise of the installer. – Modernize review

WinChoice USA Costs

While prices vary based on materials, size, and features, most reviews cite around $1,000 per installed window. This estimate generally includes installation, though the total can rise with premium glass, upgraded frames, or specialty shapes. Costs for roofing and sliding patio doors depend heavily on customization, materials, and the scope of work, and the company does not publish standard pricing for these services.

WinChoice USA has previously advertised financing promotions (such as $89/month for whole-home window replacement), but homeowners should confirm current terms, interest rates, and project specifics during an in-home consultation.

Typical Industry Cost Ranges

While WinChoice USA provides quotes only after assessing your home, homeowners can use national averages for reference:

  • Windows: $1,000 per installed unit (review-based estimate).
  • Roofing: $6,000 to $9,000+ for a standard asphalt shingle roof; higher for premium materials.
  • Sliding Patio Doors: Typically in the low-thousands, depending on pane count, glass type, and frame material.

Factors Affecting Cost

  • Material Quality & Glass Type: Higher-grade vinyl, triple-pane glass, or laminated glass will cost more than standard options.
  • Window Size & Style: Larger windows or custom shapes (like bay or bow) increase material and installation costs.
  • Custom Features: Energy-efficient upgrades such as low-E coatings or gas fills add to the price but improve long-term performance.
  • Number of Units Ordered: Ordering more at once can qualify you for bulk discounts.
  • Installation Complexity: Specialty placements, structural changes, or hard-to-reach locations may increase labor costs.
  • Scope of Roofing or Door Work: Roof material choice, square footage, and whether old materials must be removed will affect cost; for doors, pane type and frame upgrades impact the total.

Window Replacement Cost Calculator

Take Me There

How WinChoice USA Compares to Competitors

WinChoice USA competes with national brands like Andersen, Pella, and Marvin, which offer a broader range of window styles, materials, and customizations. While WinChoice’s streamlined selection can limit design flexibility, its in-house manufacturing and installation teams ensure consistent quality and faster turnaround times. Customer feedback is mixed — many praise the durability, energy efficiency, and quick service, while others cite high-pressure sales tactics, limited selection, and less transparency in pricing.

Where WinChoice stands out is in producing and installing its own windows, allowing installers to be experts in the specific products they work with. This specialization can reduce errors and improve long-term performance. For homeowners in the southern U.S. who need durable, region-specific windows — especially for storm resistance — WinChoice offers a focused, high-quality solution. Those seeking broader style options or ultra-clear pricing may find competitors better suited to their needs.

WinChoice vs Competitors
CompanyCost Range per WindowProsCons
WinChoice USA$1,000Regional expertise, in-house manufacturing, energy efficiencyLimited styles, southern and midwest states only
Andersen Windows$750 to $1,500Broad style selection, national availabilityHigher price point
Pella Windows$500 to $1,200Wide range of designs, strong warrantiesSome reports of inconsistent installation
Marvin Windows$1,000 to $1,500High-end craftsmanship, extensive customizationPremium pricing

Frequently Asked Questions (FAQ) 

How long does installation take?

Most projects are completed within 1 to 3 days, depending on scope and weather.

What kind of warranty does WinChoice USA offer?

A transferable limited lifetime warranty covering materials and workmanship.

Are there hidden fees?

Pricing is provided after an in-home consultation, but some customers report surprise costs. Ask for an itemized estimate.

Final Verdict: Should You Choose WinChoice USA? 

If you live in the southern states that WinChoice USA covers, especially if you live in the metro areas of those states, you are more likely to seek them out as a potential alternative to other companies. However, keep in mind that you might not get as many options with this company as you will with others. Carefully compare the prices quoted to make sure you are getting the right option for you.

Get in touch with WinChoice USA and request an estimate on their Modernize company profile page.

Compare top-rated pros in your area.

Read real homeowner reviews, explore qualifications, and view promotions. Modernize makes it easy to browse professionals and find one that will be perfect for your project.

Share this article