Articles
10 Ways to Beautify Your Home Improvement Website
Your online presence is one of your most important sales efforts. Don’t neglect it. Whether a potential client heard about you through your own lead generation efforts or, better yet, you got referred by one of your own clients, your site is one of the first interactions that person will have with you. Obviously, you…
Articles
The Personal (& Professional) Benefits of Handing Off Lead Generation
Home improvement contractors who leave the time-consuming and ever-changing work of lead generation to third parties like Modernize can finally get around to bigger and better things. To put it simply, it’s very unrealistic for contractors to actually find the time or wherewithal to do everything their company needs doing as it seeks to grow,…
Articles
Top 5 Marketing Misconceptions in the Home Improvement Industry
Contracting businesses are run by people with a variety of skillsets. Some came up the ranks through sales and are natural networkers and comfortable with canvassing. Others started in the trades, and are more comfortable doing the work than selling it. Very few came up through marketing, and as a result, many owners and general…
Articles
The Many Hats Contractors Wear and the Risk of Overload
While homeowners expect your online and social presence to be top notch, they’re ultimately signing up for your expertise in home improvement above all else. To put it simply, it’s very unrealistic for contractors to actually find the time or wherewithal to do everything their company needs doing as it seeks to grow. And in…
Testimonials
Customer Success Video: Woodbridge Home Exteriors
Woodbridge Home Exteriors has been fulfilling homeowners’ exterior home improvement needs in the Texas, Oklahoma, and Kansas area for over 25 years. Their specialty in replacement windows, siding, and doors makes them a perfect fit for Modernize lead generation campaigns. Rebekah Lopez, Marketing Manager, for Woodbridge Home Exteriors took a break from her busy schedule…
Articles
How Contractors Capture Homeowner Data to Improve Marketing
In 2019, the same old approach to home improvement lead generation is not going to cut it. That’s nothing new — and yet research shows contractors do not utilize digital and online information or capabilities to further their business interests. Think about the amount of time we’re all on social media – less than one percent…