Webinars
The Evolution of Solar Lead Generation
The solar industry has changed drastically in the past 10 years – even the past 5 years! With rising demand comes the evolution of digital marketing in the residential solar space. Modernize partnered with Horizon Solar Power to present a webinar on the evolution of solar lead generation including topics like: Click here to watch…
Webinars
Increase Market Share: Win Undecided Homeowners
More than 80% of homeowners request quotes before they know who they want to work with or the product brand they prefer. If you’re hyper-focused on increasing your own SEO and brand awareness, you’re missing out on a larger reach of homeowners that have yet to be influenced. By understanding homeowners’ consumer behavior, you’ll be…
Webinars
Attract and Retain Rockstar Talent Within the Solar Industry
Good talent is hard to find, but with the worker shortage within the home improvement industry it can feel downright impossible to attract the rockstar talent that you need in a Solar sales rep. Modernize has partnered with Zoi Solar, a Solar technology company located in downtown Austin, Texas, to deliver a free webinar to…
Articles
How Top Construction Firms Attract and Retain Talent
If you work in construction, then news about the current labor shortage won’t come as any surprise. Construction professionals have named hiring as their top concern for a number of years; in 2017, the National Association of Home Builders survey findings revealed that 82% of construction professionals listed the cost and availability of laborers as…
Articles
Creating a Healthy Sales & Marketing Relationship
If you’re an owner of a construction company, you may find the world of marketing a bit intimidating. With more than 85% of all home improvement projecting starting online, it’s more important now than ever to optimize your digital marketing strategy to align with your sales goals. Whether your company handles all marketing campaigns in-house,…
Articles
How to Convert Calls Into Actual Appointments
When you receive a business call from a potential client, it can be difficult to know exactly what to say. Telephone jitters are a legitimate worry for many pros who are otherwise confident in their sales skills—there is too much at stake during that first phone call to get anything wrong. Thankfully, we have a…