Articles
How to Expand Your Digital Footprint to Reach More Homeowners
Data shows that people buying houses today are specifically looking for contractors like you to fulfill a major segment of their purchase: remodeling and home improvement. In the coming decade, Harvard’s Joint Center for Housing Studies projects millennials will be creating 23 million new households. And according to NerdWallet, 75 percent of them think it’s…
Articles
Homeowner Survey Index: Q1 2019
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the first quarter of 2019, we learned a lot about how homeowners research their projects, how they budget and pay for them, and how they choose a contractor to complete them. A few key findings…
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Handling Homeowner Objections to Move Leads Down the Sales Funnel
No matter what kind of sales you’re in, you will always combat objections as you push to drive more leads into customers. Especially in the home improvement industry, homeowners are automatically skeptical before they’ve even had a chance to speak with you. In a perfect world, you receive a homeowner lead, they’re thrilled to meet…
Articles
Driving Lead Conversion with Speed
Are you confident that your company is effectively handling potential customers’ online inquiries? Really think about it. Research shows that most contractors don’t respond fast enough, if at all. Contractors have increasingly turned to the internet to generate sales. Indeed, spending on online advertising aimed at drumming up leads to potential customers soared from $12.5…
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Top 5 Marketing Tips to Get Ahead This Year
Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind? It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months. Here are five tips to get you thinking of…
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Homeowner Survey Index: Q4 2018
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the first half of 2018, we learned a lot about how homeowners choose contractors and why they start their projects. A few key findings included: This new study is part of an ongoing research project.…