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Articles
When Your Customer Refuses to Pay: 5 Tips for Damage Control
Maintaining financial stability in any business can be tricky, and many professionals in the home improvement industry struggle to stay afloat. Dealing with customers is equally difficult, since there is...
Articles
The Evolution of Sales in the Home Improvement Industry
To quote a great philosopher, Santayana, “Those who cannot remember the past are condemned to repeat it”. So, take a look through our infographic below and reflect on the history of...
Testimonials
Case Study: Scaling Growth with Sears Home Services
In 2012, Sears Home Services partnered with Modernize to grow their HVAC, windows, and roofing revenue profitably by increasing their digital footprint. In a recent interview, Sears Home Services’ Senior...
Articles
How a Reliable Lead Source Can Reduce Your Cost Per Action
Cost per action marketing may be a smart way to capture leads from online ads, but it’s a much stronger strategy when you have robust lead verification and closing processes...
Testimonials
Case Study: Uniting Sales & Marketing at Homefix
Modernize has supplied Homefix Custom Remodeling with a steady stream of window leads and roofing leads to feed their revenue goals since 2012. Since then, we’ve been able to increase...
Testimonials
Client Success Video: Sears Home Improvement
Sears Home Services, the nation’s largest repair service provider, is a key constituent of the Sears Holdings brand that has been a mainstay in American homes for more than 100...