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Articles
The Evolution of Sales in the Home Improvement Industry
To quote a great philosopher, Santayana, “Those who cannot remember the past are condemned to repeat it”. So, take a look through our infographic below and reflect on the history of...
Testimonials
Case Study: Scaling Growth with Sears Home Services
In 2012, Sears Home Services partnered with Modernize to grow their HVAC, windows, and roofing revenue profitably by increasing their digital footprint. In a recent interview, Sears Home Services’ Senior...
Articles
How a Reliable Lead Source Can Reduce Your Cost Per Action
Cost per action marketing may be a smart way to capture leads from online ads, but it’s a much stronger strategy when you have robust lead verification and closing processes...
Testimonials
Case Study: Uniting Sales & Marketing at Homefix
Modernize has supplied Homefix Custom Remodeling with a steady stream of window leads and roofing leads to feed their revenue goals since 2012. Since then, we’ve been able to increase...
Testimonials
Client Success Video: Sears Home Improvement
Sears Home Services, the nation’s largest repair service provider, is a key constituent of the Sears Holdings brand that has been a mainstay in American homes for more than 100...
Articles
Worker Shortage?
Here's How to Handle It
For nearly a decade now, the construction industry has experienced a significant shortage in its workforce. After the housing bust in the mid-2000s, the availability of a skilled labor force...