Articles
How a Reliable Lead Source Can Reduce Your Cost Per Action
Cost per action marketing may be a smart way to capture leads from online ads, but it’s a much stronger strategy when you have robust lead verification and closing processes working in your favor. Unfortunately, building internal teams to oversee these kinds of tasks may be burdensome, time-intensive, and expensive. However, a reliable lead source…
Testimonials
Case Study: Uniting Sales & Marketing at Homefix
Modernize has supplied Homefix Custom Remodeling with a steady stream of window leads and roofing leads to feed their revenue goals since 2012. Since then, we’ve been able to increase their lead volume by 78% year-over-year resulting in an outstanding 131% revenue growth. Recently, we sat down with Keith Sinnot, Chief Marketing Officer, and Ryan…
Testimonials
Client Success Video: Sears Home Improvement
Sears Home Services, the nation’s largest repair service provider, is a key constituent of the Sears Holdings brand that has been a mainstay in American homes for more than 100 years. More than seven million homeowners utilize Sears Home Services each year for their HVAC, Windows, Siding, and Roofing installation needs, making them one of…
Articles
Worker Shortage?
Here’s How to Handle It
For nearly a decade now, the construction industry has experienced a significant shortage in its workforce. After the housing bust in the mid-2000s, the availability of a skilled labor force took a sharp nosedive and things have been difficult throughout the industry ever since. In a recent study, 70% of construction firms polled reported having…
Articles
9 Tips to Up Your Appointment Game for a More Likely Sale
Finding new leads as a contractor can be a tricky business. There are many ways you can up your marketing game during the search process, but the best way to secure a sale is by making a great first impression. The first appointment you have with potential leads will set the stage for your business…
Articles
How Top Contractors Deliver Great Customer Experiences
A great company is about more customer experience than financial success. Customer experiences can make or break your business. A number of factors go into creating a positive customer experience: communication, great listening skills, and perks. If your customers love the product and service you deliver, your business will flourish, but if they don’t, it…