Articles
Aligning Sales And Marketing in the Home Improvement Industry
It’s no secret that marketing and sales share a close relationship with one another—and like many relatives, that relationship sometimes falls on the love-hate side of the spectrum. Marketers who are eager to tie their efforts to revenue often complain that sales teams don’t react quickly enough to close their leads. Sales reps say the…
Testimonials
Case Study: Driving Revenue Growth with Mr. Roof
The partnership between Mr. Roof and Modernize began in 2016 when Jim Ziminski sought additional revenue growth channels through roof lead generation outlets. Ziminski explains, “Our initial goal in working with Modernize was to create more opportunities for our sales team. We wanted to be able to reach consumers in a different way than we…
Articles
Project Cost Tips: 3 Dos and Don’ts of Creating Estimates
As a contractor, finding the balance between profit and positive customer relationships can be tricky if you own your own business. Of course, you know that there are many factors that go into creating an estimate for a home improvement project, and that no two jobs are exactly the same. Fortunately, there are plenty of ways…
Testimonials
Client Success Video: Mr. Roof
Under the ownership of Crane Renovation Group, Mr. Roof and Able Roof specialize in roof repairs and installations with a dedication to serve their homeowners with superior service, quality work, and a fair price. The award-winning company has become the largest residential roofing company in the United States, and Jim Ziminski, President of Mr. Roof,…
Articles
Homeowner Survey Infographic: Q2 2018
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the first half of 2018, we learned a lot about how homeowners choose contractors and why they start their projects. A few key findings included: We will continue to gather data, and release each quarter…
Articles
Digital Marketing for Roofing: Consumer Trends Contractors Need
Roofers tend to think in terms of regionality, not demographics. After all, being able to identify materials that will withstand an area’s high winds or stand up to a sudden hailstorm is pretty useful information for customers. The contractor’s mind is packed with practical insights and solutions to counter the logistical challenges of weathering the…