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Articles
Aligning Sales And Marketing in the Home Improvement Industry
It’s no secret that marketing and sales share a close relationship with one another—and like many relatives, that relationship sometimes falls on the love-hate side of the spectrum. Marketers who...
Testimonials
Case Study: Driving Revenue Growth with Mr. Roof
The partnership between Mr. Roof and Modernize began in 2016 when Jim Ziminski sought additional revenue growth channels through roof lead generation outlets. Ziminski explains, “Our initial goal in working...
Articles
Project Cost Tips: 3 Dos and Don’ts of Creating Estimates
As a contractor, finding the balance between profit and positive customer relationships can be tricky if you own your own business. Of course, you know that there are many factors that...
Testimonials
Client Success Video: Mr. Roof
Under the ownership of Crane Renovation Group, Mr. Roof and Able Roof specialize in roof repairs and installations with a dedication to serve their homeowners with superior service, quality work,...
Articles
Homeowner Survey Infographic: Q2 2018
Through our process of matching homeowners with quality contractors across the country, we survey thousands of homeowners each quarter. In the first half of 2018, we learned a lot about...
Articles
Digital Marketing for Roofing: Consumer Trends Contractors Need
Roofers tend to think in terms of regionality, not demographics. After all, being able to identify materials that will withstand an area’s high winds or stand up to a sudden...