Articles
6 Ways to Grow Your Business Through Repeat Customers and Referrals
There’s nothing like a familiar face, especially when it comes to your business. Nothing against new customers, but there are a lot of reasons to appreciate your existing clients. For one thing, they’re a lot cheaper than new ones. In fact, increasing customer retention rates by just 5% can boost profits by anywhere between 25 and 95%. And…
Articles
Infographic: Growing Your Lead Revenue
They say money doesn’t grow on trees, but we don’t necessarily agree. Growing your home improvement business is a lot like harvesting money trees. It takes time for your work to come to fruitions, but successful money tree farmers understand that it’s worth the wait. Take a look through our infographic below to understand how…
Articles
Why Before and After Photos Are So Important and How to Take Yours
A common saying around the restaurant industry is “people eat with their eyes”—that is, people are drawn to meals that look as great as they taste. A similar motto holds true in home remodeling: people buy with their eyes. That means that in order to attract a larger customer base, you have to provide some…
Articles
Infographic:
Exclusive Leads vs. Non-Exclusive Leads
It’s important to keep an open mind when it comes to non-exclusive leads because in our current environment, homeowners are turning to the internet to educate themselves before they are ready to begin a project. That means, they’ve likely had several conversations with your competitor before you’re paying top dollar for their “exclusive” information. We’ve…
Articles
Why Response Time Is So Important for Contractors with New Leads
If you own a home improvement contracting business, you already know how to hustle. But there’s one way you may be letting potential customers down and losing good business: by being too slow to respond to new leads. Online leads are a powerful source of new business, but only if you have follow-through and the…
Articles
Earn Homeowner Trust: Overcome the Top 4 Fears
Most homeowners enjoy small-scale renovations and often complete basic DIY jobs on their own. But when it comes time for a larger project—and hiring a pro to do the work— many homeowners have a number of concerns and fears about the home renovation process. This makes them wary of placing a stranger in charge of their home…